INFINITI brought to life through the power of Virtual Reality.
Curiious and INFINITI worked collaborative to develop an immersive brand experience designed to drive brand engagement and demonstrate product features. The result was the creation of an interactive adventure that challenged the user to move forward and discover INFINITI as they journeyed through a virtual landscapes.
VR/360 Creative Direction
A fresh perspective.
200 people per day experienced the INFINITI brand and its new concept car in a completely new, immersive way. The viewing public were consistently amazed and excited by the experience with many wanting to know how they could access it for viewing again.
INFINITIs IQ not only allows people to understand their brand in a deeper way but does so in a world-first, premium experience that can be leveraged at future shows and installations