Unpacking the detail of the Qs Inspiration, was captured using both AR and traditional film combined with CGI. Karim Habib, Executive Design Director, presented live on stage about INFINITI’s approach to design for the electrification era. With each point, he introduced a simple object of inspiration. As he placed each one on the plinth in front of him, they transform on screen to portray a story of electrified design. Live on screen the augmented design of the car and it’s detail appeared to support Karim’s speech. 3 films featuring the 3 INFINITI designers in the reveal film also gave an insight to their inspiration and design detail. Animation brought their thinking to life, starting as sketch concept resolving to the finished CGI photo-real design.
